The Importance of Strengthening Your Brand With Concept Photography
In this article, we look at why concept photography matters for a brand’s impact. Enjoy the read...
Salih Çaktı/3 min read
Social media management is more than posting on Twitter and Facebook and waiting for engagement. It means analyzing the brand and its audience and sharing the most suitable content at the most suitable time. Building the brand’s social media identity is part of creating a social media strategy. Once the strategy is set, the brand should be seen through the customer’s eyes. What does a prospect, or anyone at all, feel when they look at the brand’s social media presence, and what should they be made to feel? All of this needs to be considered at this stage. It is the most important element in shaping a social media strategy. Then comes execution: creating, scheduling and positioning content and deciding which platforms to use. This is where the most important step that sets the brand apart is decided: showing the brand in the real world. Whatever it is, a product, device, material or person, you need to convey how it exists in the real world. And that is possible with photos that tell a story. [caption id="attachment_2465" align="aligncenter" width="1024"]
Shot by Digibus for the mobile accessories brand Linktech.[/caption]
Photos That Tell a Story
A photo is really a digital trace left by the real world. On social media, concept photos and photos that tell a story carry traces of the real world into the digital one. These photos bring the brand, product or person to a level followers can empathize with and help build loyalty. Say a device is photographed in a studio and used on social media through templates. That doesn’t answer questions like how it feels in the hand, what it’s for, or where and how it’s used. People don’t pay much attention to visuals like these. But sharing a photo of the device in a setting where it’s actually used, showing its ergonomic size and moments of how it looks in real life, leads people to empathize with the product and gives them a reason to want it. The result is a loyal audience for that product. Photos like these attract more attention than other content on social networks, especially Instagram, and their links get more clicks. So for those with an e-commerce site, that means extra traffic and sales. [caption id="attachment_2468" align="aligncenter" width="1024"]
Shot by Digibus for the mobile accessories brand Linktech.[/caption] One of the most important ways to win loyal customers is to reach them the right way. Every customer you reach can become loyal as a result of being satisfied or feeling positively about the brand. On social media, photos that tell a story are one of the tools for achieving this. Photographing the brand or product in a particular concept, the way people want to see it in real life, always creates positive engagement in social media management. In the end, this turns into loyal customers, and the brand wins. At Digibus, we shoot product photos and concept photography for our clients. This way, we turn our clients’ products into stories and build strong brands. You can see more examples of concept shoots below.
