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Strategic Marketing & Consulting

Get your ads in front of the right audience.

We choose the channels, messages and ad formats that fit your business goal together. We manage budget, creative production and measurement within the same campaign plan.

  • Media Plan
  • Creative Tests
  • Measurement
Digital business developmentDigibus ↗
We look at the whole picture.

We start ad work by talking about what you want to achieve. We assess the channels where your audience spends time and their decision journey, and plan how we will test different messages.

Do these questions sound familiar?

  • It is unclear which business goal your campaigns support.
  • Creatives and audiences change without a structured testing plan.
  • Ad data cannot be assessed together with your lead or sales flow.
01

Audience and channel analysis

We assess audience needs, channel options and advertising goals together.

What you getAudience and channel plan

02

Media and budget planning

We allocate the budget according to campaign goals, periods and testing needs.

What you getMedia plan and budget framework

03

Ad messaging and design

We prepare copy and visual variations together with platform formats.

What you getCreative test set

04

Campaign setup

We prepare for launch by checking targeting, delivery and account settings on the selected channels.

What you getCampaign setup checklist

05

Measurement and conversion tracking

Within the limits of consent and technical capabilities, we plan tracking for the actions that matter to your business.

What you getMeasurement requirements and verification plan

06

Optimization and reporting

We assess findings together with audience, creative and budget decisions.

What you getCampaign review and actions

How We Work

We plan. We test. We move forward by learning.

At every stage, we clarify priorities, responsibilities and the next step together.

  1. 01 /

    We define the goal.

    We discuss your offer, your audience and your success criteria.

    Campaign brief
  2. 02 /

    We prepare the test plan.

    We define channel, creative, budget and measurement needs.

    Launch and test plan
  3. 03 /

    We manage delivery.

    We set up approved campaigns, then check and monitor them.

    Active campaign monitoring
  4. 04 /

    We decide based on findings.

    We interpret performance to plan the next tests and budget allocation.

    Optimization decisions

Frequently asked questions

Frequently Asked Questions

What you may want to know about Online Advertising Management. We’re happy to go through questions specific to your needs.

Have another question?
Which ad channels do you work with?

We choose the channels that fit your goal and audience together. We can assess search, social media and video ads within the same media plan.

How is the media budget determined?

We build a framework by discussing your goal, competition, timeline and testing needs. We keep media spend separate from the service scope.

Do you guarantee sales or leads?

Results depend on many factors such as the product, offer, competition and website experience. We set goals and a measurement approach at the outset and review progress regularly.

Who keeps ownership of the ad accounts?

Account ownership, access roles and asset handover are agreed at the outset. We plan to work in accounts owned by your brand with the appropriate permissions.

Let’s get started.

Let’s talk about
what you have in mind.

Let us listen to your goals and ask the right questions. Together, we’ll assess what kind of value we can create for you.

Illustrative desk image representing developing ideas together
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