Social media calendar
Give every posta plan.
Think about key dates, content ideas and your publishing flow in one place. Don’t start by filling in the calendar; start by deciding what to share and why.
Download the planning templateFrom idea to publishing
Don’t post at random.
Create a flow.
Goal, topic, format and publishing time. Make these four decisions visible before you produce your content.
Let’s plan together- 01
Goal
What do we want to achieve with this content?
- 02
Topic
What will we tell our audience?
- 03
Format
On which platform, and how, will we share it?
- 04
Publishing
When will we publish and evaluate it?
Set the goal first.
Give every piece of content a purpose: to inform, answer a question, introduce a product or start a conversation. Choose topics based on that purpose.
Make your publishing flow visible.
Enter the date, platform, topic, format, owner and status in the template. Assess key dates by their relevance to your brand; you don’t have to post on every one.
Produce, publish, evaluate.
Prepare your approved content for publishing. After publishing, note the results and update your next plan based on what you learned.
About the template
You can download the blank planning template as a CSV file without filling in a form. Open it with Excel or Google Sheets to create your own publishing plan. The template doesn’t include a ready-made list of key dates.
Download the templateWe’re just one message away.