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Education
/ 2022

Bağcılar Belediyesi

Bağcılar Municipality Digital Communication and Media Training

Hands-On Training Project

About the project

What We Did for Bağcılar Municipality

We delivered digital communication training to every department of Bağcılar Municipality. Using real scenarios and exercises, we provided advanced training on crisis management and for the media team. At the end of the project, we presented improvement recommendations to management with an analysis report and briefing.

Published
Project
Hands-On Training Project
Client
Bağcılar Belediyesi

Our Work

In this project with Bağcılar Municipality, we gave comprehensive digital communication training to managers and staff from every municipal department. The sessions combined theory with hands-on exercises based on real-life scenarios. Using sample cases, participants practiced developing digital communication strategies and managing crises.

In the second phase, the municipality’s media team received advanced technical and strategic training, with support in content production, effective use of media tools, digital media planning and performance analysis.

At the end of the project, a comprehensive report analyzing current digital communication processes, along with improvement recommendations, was presented to the municipality’s management in a detailed briefing.

Comprehensive Digital Communication Training

  • Managers and relevant staff from every municipal department took part.
  • Participants learned the fundamentals of digital communication, social media management, content production and current trends.
  • The sessions were interactive, with participants actively involved and practicing throughout.

Scenario-Based Hands-On Training

  • In the sessions, we ran exercises based on realistic, solution-focused scenarios.
  • For example, in the “Municipality X Social Media Team” scenario, participants stepped into the role of a new team lead and discussed how to handle challenges such as limited staff, infrastructure gaps, scattered password management and diverse demographics.
  • Participants from each department shared their experiences, developed shared strategies and put various digital communication methods into practice.

Crisis Management and Communication

  • Crises that can arise in digital communication were covered in detail in a dedicated module.
  • We provided both theoretical and hands-on training on fast, accurate communication in a crisis, handling misinformation and media relations.
  • Working through crisis scenarios, participants came up with solutions and prepared an emergency communication plan.

Advanced Technical and Strategy Training for the Media Team

  • The municipality’s media team received dedicated training on digital media strategy, content planning, image and video production, performance measurement and technical infrastructure.
  • Team members practiced using social media and digital media tools effectively.

Analysis and Briefing for Management

  • At the end of the project, we prepared a comprehensive report analyzing the municipality’s current digital communication processes.
  • The analysis was presented to the municipality’s management in a detailed briefing.
  • Along with the report, we shared areas for improvement and forward-looking strategic recommendations with management.

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