Mobilina × Fastry
We Turned the Fastry Mobile App Into a Lifestyle on Social Media
Social Media
What We Did for the Fastry Mobile App
Fastry is a mobile app that makes intermittent fasting easier to follow, with timers, reminders and motivation. For Fastry, we created a social media strategy, developed Reels and Carousel content concepts, and used a posting calendar and copy to position the brand as a simple, motivating digital coach.
- Published
- Project
- Social Media
- Client
- Mobilina
- Brand
- Fastry
- Working language
- English
- Link
- Fastry
Our Work
For Fastry, we created a social media strategy that strengthens the brand’s position as a “personal fasting coach,” developed content concepts in Reels and Carousel formats, prepared the posting calendar and copy, and, with touches of pop culture, turned the healthy-living theme into a simple, motivating, community-focused story on social media.
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Strategy Development
- Fastry’s brand positioning was redefined around the idea of a “personal fasting coach.”
- We defined the content voice, visual style and tone for Instagram and TikTok.
- We created theme flows and a posting calendar tailored to three audiences.
Pop Culture and Lifestyle Approach
- We created a content voice that uses current trends and social media culture to make healthy living anything but boring.
- Minimal design and clean typography reinforced the idea that “discipline = aesthetics.”
Content Production
- We developed original content concepts in Reels and Carousel formats.
- Captions, hashtags and CTAs were built to match the brand’s simple, motivating tone.
Brand Positioning
- Fastry was repositioned as a “personal fasting coach.”
- We created a simple, minimal, discipline-focused visual identity on social media.
- Pop culture and wellness trends strengthened the brand’s modern, approachable character.
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