Grow Your Sales With an E-Commerce Consulting Agency

What Does an E-Commerce Consulting Agency Do?

An e-commerce consulting agency guides companies, or manages the process for them, in small, medium or large e-commerce operations. The work is done by people with knowledge and experience in e-commerce, and naturally, several people at the agency may work on the same operation. An e-commerce consulting agency works on the following areas:

Software

At its core, an e-commerce site is a piece of web software. It has to be built from scratch, or one of the ready-made platforms has to be used with a theme. Since not every company can set aside a big budget for e-commerce software, ready-made platforms are usually preferred. This makes it essential to keep the software stable at all times and to respond quickly when problems arise.

With its in-house developers, an e-commerce consulting agency works to keep its client’s platform running smoothly. When needed, it can also set up a platform or build one from scratch.

E-Commerce Site Management

Setting up the platform isn’t enough in an e-commerce operation. The platform needs to be filled with products and its content organized. On top of that, there are stages such as monitoring sales, shipping and product sourcing. An e-commerce consulting agency helps its clients with these too.

The agency oversees the stages of e-commerce site management, one of the most critical parts of the operation: adding products, pricing, supply management and shipping. This brings advantages such as preventing bottlenecks and confusion and making sure sales are handled correctly.

Marketplace Management

E-commerce happens not only through dedicated e-commerce software but also through large marketplaces. In addition to Turkey’s major marketplaces such as N11, Gittigidiyor and Hepsiburada, there are giants like Amazon. Keeping up with all of them and selling products there may require professional support.

An e-commerce consulting agency also helps companies with marketplaces. The process is managed either by handling everything, including setup and management, or by training the company’s own staff.

Marketing

Marketing is one of the most important parts of an e-commerce operation. Digital marketing in particular must be done thoroughly and given great importance, because most customers are online. Work is needed in many areas, such as social media management, ad management and content marketing, and it must be done by professionals. An e-commerce consulting agency can manage the digital marketing side of the operation, so marketing is done the way it should be. As a result, you reach your target audience and sell your products.

Customer Service

Listing the product, marketing it and selling it isn’t always enough. You also need customer service: listening to complaints, checking deliveries and answering questions. This is easy at the start of an e-commerce operation but becomes a problem as sales volume grows. Here the agency provides service through its experience and, if needed, its staff. When necessary, the agency handles customer service itself, or it trains the people inside the company who will do it, so the process runs smoothly.

In an e-commerce operation, it isn’t always easy for a company to know what it needs. A company might skip consulting in areas where it’s strong and get help where it struggles. So what an e-commerce consulting service includes depends on the company’s situation. That’s why an e-commerce consulting agency first reviews the situation and identifies what’s needed.

It then prepares and presents a proposal. To keep the e-commerce operation going, the client should get help in the areas covered by the proposal, because companies that try to solve everything in-house often fail at e-commerce; some things really must be done by professionals. In this respect, what the service includes depends on the company’s situation.

E-Commerce Consulting Fees

An e-commerce consulting agency determines the areas and scope of its services through analysis. This analysis reveals needs in various areas, and the company decides which of them to take on. Looking at it this way, we can see that e-commerce consulting has no standard fee, because the size and needs of the operation determine the cost. So rather than focusing on price, working with an experienced agency is the right decision.

At Digibus, we are a digital business development agency that has consulted for or managed the processes of many e-commerce sites. We serve our clients with team members experienced in e-commerce.

You can find the consulting and process management work we’ve done for many well-known companies on our references page. Whatever the area, if you’re looking for an e-commerce consulting agency or need e-commerce consulting, get in touch with us.