3 Digitalization Tips for SMEs

Digital transformation is no longer optional for SMEs; it has become a necessity. Why? First, it helps to think of digitalization as focused not just on the SME but on its customers too. SMEs need to digitalize both for themselves and for their customers. According to research by Xerox:

• 80% of SMEs don’t want to use paper for invoicing, financial reporting and legal processes.
• Almost half of SMEs (46%) say paper-based processes cause a major loss of time.
• 6 in 10 SMEs say this lost time hurts their year-end earnings.
• Only 1 in 5 SMEs is aware of the paperless solutions on the market.
• 23% of SMEs plan to have integrated mobile devices into their document workflows by the end of 2017.
• 56% of SMEs include their printers and/or multifunction office devices in their security strategies.
• SMEs see optimizing document and print management and office costs as the main reasons driving them to digitalize.
• 81% of SMEs plan to improve their document workflows.

Digitalization helps SMEs use their time better, can eliminate some costs entirely and can bring in new customers and requests. Here are 3 digitalization tips for SMEs:

A Mobile- and Tablet-Friendly Website

Now that mobile use has overtaken PC use, a website should be accessible not only from PCs but also from tablets and mobile devices. With a mobile- and tablet-friendly website , SMEs can present their products and services to customers in a more stable, readable way.

Social Media Management Services

Used by millions of people, social media networks such as Facebook, Instagram, YouTube and Twitter let SMEs bring their products or services directly to prospects and deliver significant benefits for brand awareness.

Adopting Software as a Service (SaaS)

SMEs lose time on work in many areas, such as accounting, inventory management and customer data management. To prevent this and keep all information secure and organized, SaaS applications solve many of SMEs’ problems and make their work measurable.

To digitalize your business and learn more about digital transformation, you can contact us.