5 Processes E-Commerce Companies Should Pay Attention To
E-commerce processes: we explain the 5 processes e-commerce companies should pay attention to in order to succeed and avoid potential risks.
Salih Çaktı/3 min read
As of 2016, e-commerce volume in Turkey reached 17.5 billion TL. E-commerce’s share of total retail rose from 1.7% in 2012 to 3.5%. Retail product sellers account for roughly 30% of Turkey’s e-commerce market. As of 2016, about 19% of e-commerce purchases were made on smartphones and tablets. Looking at internet use in Turkey, only 1 in 3 internet users shops online. Turkey’s e-commerce sector keeps growing every day. To keep pace with this fast-growing sector, e-commerce companies need to improve their processes and develop themselves by keeping up with technology. For e-commerce companies, processes such as process management, logistics, social media management, digital marketing, brand positioning, digital PR, e-commerce campaign management and after-sales support make up the entire e-commerce life cycle. Building and managing all these processes well is the most important factor for success in e-commerce.
In process and work-tracking management at e-commerce companies, factors such as forgetting what was discussed, struggling to track a flood of emails, and the whole team being unable to discuss and manage ideas in one place cause work to fall behind and productivity to drop. With the development of Web 2.0, cloud-based web tools such as Trello and ASANA emerged, where all employees join a project and manage their processes in one place. If e-commerce companies manage their internal processes through cloud systems like these, they can move faster. Slack and other internal communication tools also belong in this category.
Campaigns are activities run alongside sales to make a profit, introduce new products, win new customers and engage existing ones. Campaign management keeps a company looking active and profitable at all times. Campaigns run over set time periods, and one or several can run at once. For your e-commerce company to create effective campaigns, the first thing to do is set up a campaign process. Once your campaign process is in place and a campaign is created, the next step is to start the following digital marketing activities:
Email lets e-commerce companies reach their members fastest. Many email services are used by e-commerce companies. For email, you can use Mailchimp or Amazon SES. Mailchimp lets you quickly create an email template and send it. Amazon SES requires a more technical setup.
Measurement is an area where many businesses in Turkey lag behind. With measurement, you can track the purchases made by customers who come from activities such as social media and email.
“What gets measured gets managed.” Peter Drucker
To carry out these measurements, you can use Google Analytics, Yandex Metrica and Google UTM Builderservices. With Google Analytics, you can measure which country and city your visits come from and at what times, and by combining it with Google UTM Builder you can see which channels your sales come from.
5. Target Audience Analysis:
The most important thing to work on in e-commerce is target audience analysis. A detailed analysis of the audience you sell your products to always keeps you a step ahead in e-commerce. For example, if your audience is musicians, you can analyze it better by asking questions like these:
What age range are the musicians?
What does their life cycle look like?
What percentage play each type of music?
Which instruments do they use for each type of music?
Which regions do they live in? And so on.
To improve your e-commerce processes and learn more, you can contact us.
