Lead Generation Is Faster and Cheaper With AI

One of the biggest needs of service companies is collecting prospects’ information. Until now, we’ve done this with forms or pop-ups placed on websites. These methods still work, but we’ve entered a new era.

You can reach your audience by creating blog posts, podcasts, videos or guides. For example, a logistics company can answer the question “How do you package cost-effectively?” through content. But the forms and pop-ups used to collect visitors’ information can hurt the user experience.

Digibus Blog

People Have Stopped Searching; Now They Just Find

AI has moved people from searching to finding directly. We’re free of the burden of searching, but has the information we find become shallower? We look at this shift.

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The rise of AI has started to change people’s internet habits significantly. Users who used to browse the web by searching on Google now prefer to ask AI chatbots such as ChatGPT, Claude, Perplexity or Gemini and get answers directly. This is noticeably reducing website traffic.

Even when chatbots show the sources of their answers as links, users don’t pay much attention to these details and focus directly on the result. “People Have Stopped Searching; Now They Just Find” is the article where we covered this topic.

We’re seeing the last days of people surfing the web to find the best result. As a result, the service sector has started to see a noticeable loss of visitors, and for service companies, losing visitors means losing customers. When you can’t reach customer data directly, unfortunately you can’t do lead generation.

What Should Companies With Declining Organic Traffic Do?

Instead of losing your visitors to AI chatbots, you can use AI yourself to build simple web apps that make your audience’s lives easier. If AI is stealing organic traffic, the service sector’s biggest source of customer acquisition, we can use AI-powered apps to deliver value to our customers and prospects.

• Companies should research the solutions their audience needs most and build simple, practical tools that deliver value for those needs.
• These tools can be calculators, recommendation systems, content generators, planners or decision-support apps.
• Apps that are genuinely useful in users’ daily lives and can be used again and again increase brand value and generate a sustainable flow of customer data.

What Are Simple Web Apps?

Simple web apps are quick-to-build apps with a clean interface that solve a specific user problem or meet a specific need, usually performing a single task. Especially when built with AI, they make users’ daily lives easier and help businesses reach prospects faster and more easily.

Simple web apps built for your industry aim to solve your audience’s daily needs quickly and easily. By integrating them with a membership system, you can collect data from your users. This way, you can offer prospects the very solution you describe in your content as a service.

These AI-powered tools, offered to your audience for free or preferably for a fee, will speed up your lead generation and reduce costs. This way, you can turn the challenges AI brings into opportunities and easily say hello to new customer data.

Sample Industry Web Apps and Their Functions

How Do You Get Customer Data With Simple Web Apps?

At Digibus, our recommendation is to start with at least three web apps your audience needs most and integrate them with a membership system. This way, you can access your customers’ or prospects’ data while solving a problem for them. With a scoring system, you can also analyze and manage these leads more efficiently.

How Can Digibus Help?

We’re here to help you build simple but effective web apps that meet your audience’s real needs, whether it’s dimensional weight calculation in logistics, profitability analysis in e-commerce or assessment forms in healthcare. Let’s create solutions tailored to your industry, so you can offer value to prospects and get their data effortlessly. For details, contact us.