What Are Instagram Ads? How to Advertise on Instagram

The audience social media reaches has grown much faster than that of most mass media. Naturally, marketing on social media followed. Today, spending on social media ads has overtaken print ad budgets, and digital ads look set to take a bigger share of the pie than any competitor in the future.

Most social media ad spending goes into the Facebook ecosystem, and Instagram holds a large share of it. Considering Instagram’s user base and the different demographics it reaches, it’s easy to see why it’s so effective. Reaching more than a billion people worldwide, Instagram puts that power to work in ad delivery. So what is an Instagram ad, and why does advertising on Instagram matter?

What Is an Instagram Ad?

On Instagram, sharing images and videos isn’t enough; you also need to run that content as ads. Promoting posts or dedicated ad content on Instagram for goals such as reaching your target audience, getting more likes, increasing engagement, growing followers or driving website traffic is called an Instagram ad. Instagram ads can run in the main feed or in stories, and each has specific formats. Running this content as ads brings a range of benefits.

Why Do Instagram Ads Matter?

Advertising on Instagram matters first because it reaches a huge audience. Instagram has a very large user base both in Turkey and worldwide. Reaching these people, segmented by various criteria, is very valuable for reaching the most people with the most efficient budget. By reaching people defined by criteria such as age, marital status, education, location and interests, you can hit your target precisely. That means using your budget efficiently and achieving your goals more easily.

How to Advertise on Instagram

Instagram is part of the Facebook ecosystem, so the ideal way to advertise on Instagram is to use Facebook Ads Manager. You can also advertise directly on Instagram, but Facebook Ads Manager is better for getting the best results. To run Instagram ads through Facebook Ads Manager, you need to connect your Instagram account to your Facebook page. Then you open Ads Manager and start creating your ad, choosing one of Facebook’s ready-made ad types and configuring detailed settings.

After defining the audience, budget and ad content and choosing how to run the ad, you submit it for review. Ads that meet Facebook’s ad policies are approved and go live within a day. Another way to advertise on Instagram is to use Instagram’s own ad tool. When you switch your Instagram account to a business account, a promotions tab appears, where you can set up ads for the content you choose. You can promote a post or a story. However, Instagram’s ad tool doesn’t allow settings as detailed as Facebook’s.

That’s why it always pays to work with experts on Instagram ad management. Why work with experts? First of all, it’s worth noting that experts will use your budget as effectively as possible.

Using the budget more efficiently means reaching more people, which means getting more return for the money spent. In addition, experts running your ads bring the benefit of more successful content, thanks to their experience.

In other words, experts won’t use content that doesn’t grab attention or doesn’t work as an ad. Finally, choosing experts is also the better option when it comes to ad tools and reporting.

Instagram Ad Management Service

We talked about the importance of working with experts to advertise on Instagram. But there are things to watch here too. First, it’s worth noting that social media ad management is too detailed for one person to handle. Instagram ad management involves many details, such as preparing ad content, deciding who sees it and how, and reporting on results. One person can’t always do all of it. That’s why Instagram ad management should be done with digital agencies that provide advertising services.

Digital agencies provide the most effective advertising service with staff from different disciplines, because preparing ad content is a job in itself, and ad targeting isn’t something the same people can always do. Instagram ad management delivers the best results when it comes from a digital agency that provides advertising services. We listed the reasons earlier. In addition, a digital agency’s social media management experience is one of the key factors behind successful results. So you should definitely work with digital agencies that provide social media management.

Instagram Ad Management Fees

Instagram ad management is usually billed monthly or on commission, so there’s no standard fee. It depends on many factors, such as the scope of work, how much time it takes and how many people work on it. So it makes more sense to focus on the quality of the work rather than the price of Instagram ad management. The agency’s experience, team and references are key criteria here.

At Digibus, we have provided social media services to many companies and organizations since 2013. With our experience and knowledge, we have achieved important work in the industry. We have done digital business development for many clients across different sectors, including Instagram ad management. As an agency that provides both social media management and social media ad management, you can rely on us completely.

With our graphic designers, social media specialists and ad management specialists, we work to give you the best service. To learn more about Digibus and get in touch with us, visit our website.