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Strategic Marketing & Consulting

Improve your campaign with evidence.

We manage social media ads together with the audience, creative and conversion flow. We plan tests and carry delivery findings into the next campaign decisions.

  • Targeting
  • Creative Testing
  • Optimization
Digital business developmentDigibus ↗
We look at the whole picture.

We review your account structure and existing campaigns. We determine which test addresses which problem and make budget and delivery changes according to that plan.

Do these questions sound familiar?

  • Creatives are changed without understanding why they worked or didn’t.
  • Campaign structures and audiences overlap with each other.
  • Measurement data isn’t reviewed regularly enough to support decisions.
01

Account and measurement check

We assess campaign structure, access and the actions being tracked.

What you getInitial checklist

02

Audience and creative tests

We turn message, visual and audience assumptions into separate tests.

What you getTest matrix

03

Delivery and budget management

We monitor delivery and changes within the approved budget framework.

What you getCampaign action log

04

Performance review

We interpret findings together with the offer, creative and conversion journey.

What you getOptimization recommendations

How We Work

We review. We test. We make decisions together.

At every stage, we clarify priorities, responsibilities and the next step together.

  1. 01 /

    We assess the account.

    We review goals and existing campaigns together.

    Campaign analysis
  2. 02 /

    We prioritize the tests.

    We identify priority assumptions and measurement needs.

    Test plan
  3. 03 /

    We manage delivery.

    We carry out checks and planned changes.

    Delivery monitoring
  4. 04 /

    We interpret the results.

    We derive new actions from test findings.

    New test priorities

Frequently asked questions

Frequently Asked Questions

What you may want to know about Digital Ad Management and Optimization. We’re happy to go through questions specific to your needs.

Have another question?
Can we continue with our existing ad account?

We check access and account structure first and, if suitable, continue with your existing accounts.

Who sets the ad budget?

We set the budget together based on goals, timing and testing needs. We agree on how changes are approved at the outset.

Do you only prepare reports?

Depending on the scope, we can jointly run campaign setup, monitoring, creative testing and optimization.

Let’s get started.

Let’s talk about
what you have in mind.

Let us listen to your goals and ask the right questions. Together, we’ll assess what kind of value we can create for you.

Illustrative desk image representing developing ideas together
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