BOBU School+
BOBU School+ Digital Marketing and Content Strategy
Web Design, Digital Marketing, Social Media
What We Did for BOBU School+
We carried out a comprehensive project for BOBU School+ covering website content architecture, website setup and the social media content calendar.
- Published
- Project
- Web Design, Digital Marketing, Social Media
- Client
- BOBU School+
- Working language
- English
- Link
- BOBU School+
Web experience
Screens from the Website
Selected screens from the home page, content flow and detail pages.
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Our Work
BOBU School+: we created a website architecture that highlights its strengths, including 28 learning categories, 180+ educational games, an ad-free and safe environment, parent progress tracking and the Wonderwood characters. For the home page, category pages, game detail pages, parent pages and teacher content, we prepared SEO-friendly, user-focused content flows that support the goal of app downloads.
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Website Information Architecture
- Structuring the BOBU School+ website for its target audience
- Building the content architecture for the home page, category pages, game detail pages, parent pages and teacher pages
- Planning the user journey around the goal of app downloads
- Designing the page hierarchy for SEO and conversions
- Making the website clearer for parents, teachers and users focused on child development
Website Infrastructure and Setup Planning
- Planning the website’s page structures
- Creating menu, category and subpage structures
- Defining the core structures for the home page, category pages and game detail pages
- Planning app download buttons, CTA areas and redirect points
- Designing the website with a scalable content structure
- Integrating an AI chatbot into the website
- Setting up the AI chatbot’s core configuration to answer user questions
- Configuring the chatbot to guide parents on app features, learning categories and how to download
- Positioning the chatbot as a communication tool that supports the website’s user experience and conversion process
SEO-Focused Category Pages
- Planning category structures such as “Math Games,” “Reading Games,” “Science Games” and “Art Games”
- Writing an introduction for each category that speaks to parents
- Defining how games are listed within each category
- Defining a short description, learning outcome and user benefit for each game
- Using only keywords that match BOBU School+ content in categories
- Removing keywords with no matching game from the content
- Planning CTA areas at the end of each category that encourage app downloads
Game Detail Pages
- Planning a separate detail page structure for each game
- Defining the game name, description, learning goal and outcomes
- Clearly explaining which skill the game develops
- Adding gameplay video for the relevant game to each game page
- Using game videos to help parents clearly see how the game works, the learning experience and the benefits for children
- Placing videos on game detail pages to increase user engagement and time on page
- Building an internal linking structure with related games and category links
- Optimizing game pages for long-tail SEO searches
- Planning “Download the app to play this game” prompts
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Social Media Content Strategy
- Defining social media communication themes for BOBU School+
- Structuring messages for parents about trust, development and educational screen time
- Creating content series around the Wonderwood characters
- Creating social media content topics by learning category
- Planning content ideas for game and character introductions, parent benefits and child development
- Defining the brand tone and messaging for social media content
- Planning content prompts that support the goal of app downloads
Technical SEO, Measurement and AI-Ready Web Infrastructure
- For the website, Google Search Console was set up.
- For the website, Google Analytics measurement was set up.
- To help AI systems understand the website more accurately, an LLMS.txt file was created.
- The LLMS.txt file presents the BOBU School+ website’s key pages, content structure, brand information and important links to AI-based systems more clearly.
- Following a web agent / AI agent approach, we made technical changes that make the site more accessible, readable and understandable for search engines and AI systems.
- The website now sits on a healthier foundation for both traditional search engines and new AI-powered search and content discovery systems.
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