İntessa × Mnbar
End-to-End B2B Digital Infrastructure for İntessa x Mnbar
Web Design, Digital Marketing, Social Media
What We Did for İntessa
To do more than make MNBAR visible online and to bring its B2B sales process into the digital world, we built a B2B quote-driven system instead of classic e-commerce.
- Published
- Project
- Web Design, Digital Marketing, Social Media
- Client
- İntessa
- Brand
- Mnbar
- Link
- Mnbar
Web experience
Screens from the Website
Selected screens from the home page, content flow and detail pages.
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Our Work
We built a B2B-focused digital ecosystem for Mnbar. On WordPress + WooCommerce, we created SEO content based on catalog data, developed a quote cart system and completed all advertising and measurement integrations.
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Digital Infrastructure Setup
- We built Mnbar’s WordPress + WooCommerce e-commerce platform from scratch.
- We structured the brand’s digital ecosystem by integrating SEO, advertising and technical systems.
- We strengthened the site infrastructure with a CDN (Content Delivery Network) and LiteSpeed Cache.
- We made technical optimizations for page speed, SEO and mobile performance.
- Every product page includes technical information, benefits and use cases. WooCommerce attributes (net volume, energy consumption, voltage, etc.) were standardized.
Measurement and Reporting Integrations
- Google Analytics 4 (GA4) integration was completed, with tracking set up for sales, conversions and traffic sources.
- Google Search Console was connected and configured, enabling page indexing, performance and keyword monitoring.
- We built a measurement setup that verifies conversions from Meta and Google Ads through pixel–API connections.
- We made the conversion funnel, add-to-cart and purchase actions trackable from a single screen.
Ad Accounts and Campaign Management
- We set up the Google Ads account from scratch.
- Google Merchant Center account was verified and all product feeds synchronized.
- Meta (Facebook–Instagram) ad accounts were set up and catalog ads activated.
- Meta Commerce Manager was used to build the product catalog.
- Meta Pixel and Conversions API were fully integrated, making events such as PageView, AddToCart, ViewContent and Checkout trackable.
- A ₺9,000 Google Ads promotional credit was activated.
- Ad campaigns entered optimization, and cost-per-conversion tracking began.
B2B Quote Cart Integration
- A “Quote Cart” module was developed to fit Mnbar’s B2B sales model:
- Visitors can add products to the “Quote Cart.”
- They can submit a bulk quote request through the cart form.
- The sales team receives an automatic, CRM-linked notification.
Let’s work together
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