Modanisa
Modanisa Multilingual Social Media Management and Sales-Focused Digital Communication Strategy
Multilingual Social Media Management
What We Did for Modanisa
For Modanisa, we delivered social media management in Turkish, English, Arabic and French, along with content strategy, a content calendar, multilingual moderation, sales-focused customer guidance, competitor analysis, performance reporting and digital communication strategies for international markets. (Year: 2015)
- Published
- Project
- Multilingual Social Media Management
- Client
- Modanisa
- Working language
- English, French, Arabic, Turkish
- Link
- Modanisa
Our Work
For Modanisa, we ran social media management, content strategy, a content calendar, moderation and sales-focused social CRM in Turkish, English, Arabic and French. We moved the brand’s social media communication away from a product-only approach and rebuilt it around audience, style, culture and purchase motivation.
What We Did
CategoryDescription
Multilingual Social Media Management
Managing and moderating Turkish, English, Arabic and French social media accounts
Content Strategy and Calendar
Building a content map around style, outfits, video, blog, campaigns and sales
Sales-Focused Moderation
A social CRM approach that turns comments, messages and customer questions into sales opportunities
Performance and Competitor Analysis
Competitor and growth analysis using Facebook, Twitter, Instagram and YouTube data
International Market Strategy
Content and communication plans for Germany, MENA, Indonesia and other language markets
Campaign and Community Management
Hashtag campaigns, user-generated content, contests and engagement-driven projects
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