Sim-Pak Kimya × Winginow
Winginow: An E-Commerce Project Focused on Digital Transformation
E-Commerce, Digital Marketing, Social Media
What We Did for Winginow
We built Winginow’s digital ecosystem from scratch, integrating SEO, advertising, content and technical infrastructure to make the brand visible online. With AI-assisted image production, SEO-focused content and multichannel integrations, we turned Winginow into a modern, measurable and powerful e-commerce site.
- Published
- Project
- E-Commerce, Digital Marketing, Social Media
- Client
- Sim-Pak Kimya
- Brand
- Winginow
- Link
- Winginow
Web experience
Screens from the Website
Selected screens from the home page, content flow and detail pages.
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Our Work
Our goal on Winginow’s digital transformation journey was to reposition the brand with strong technical infrastructure, an SEO-friendly content structure and a modern online visibility strategy.
- We built Winginow’s digital ecosystem from scratch, integrating SEO, advertising and technical infrastructure to launch a WordPress + WooCommerce e-commerce site.
- Google Ads, Meta (Facebook–Instagram) and Google Merchant Center accounts were set up and integrated.
- We connected the product catalogs to pixel–API and conversion tracking systems.
- We started setting up the Cimri.com store and synchronized the product data.
- For each product, we wrote an SEO-focused long description, short description and meta description.
- Using Google Keyword Planner data, we carried out product-level keyword optimization.
- We took the product images and reimagined them with AI: for each one we wrote a prompt from scratch and created original scenes based on how the product is used.
- On the website, we optimized page speed, SEO infrastructure, CDN and LiteSpeed Cache.
- Google Analytics and Google Search Console integrations were completed, enabling measurement, reporting and performance tracking.
By building the brand’s e-commerce ecosystem from scratch, we strengthened Winginow’s online presence with performance-focused ad management, AI-assisted image production and fully integrated measurement systems.
AI-generated visuals
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Digital Infrastructure Setup
- We built Winginow’s WordPress + WooCommerce e-commerce platform from scratch.
- We structured the brand’s digital ecosystem by integrating SEO, advertising and technical systems.
- We strengthened the site infrastructure with a CDN (Content Delivery Network) and LiteSpeed Cache.
- We made technical optimizations for page speed, SEO and mobile performance.
- We aligned the product URL structure, category hierarchy and data feed with Google Merchant.
Measurement and Reporting Integrations
- Google Analytics 4 (GA4) integration was completed, with tracking set up for sales, conversions and traffic sources.
- Google Search Console was connected and configured, enabling page indexing, performance and keyword monitoring.
- We built a measurement setup that verifies conversions from Meta and Google Ads through pixel–API connections.
- We made the conversion funnel, add-to-cart and purchase actions trackable from a single screen.
Ad Accounts and Campaign Management
- We set up the Google Ads account from scratch.
- Google Merchant Center account was verified and all product feeds synchronized.
- Meta (Facebook–Instagram) ad accounts were set up and catalog ads activated.
- Meta Commerce Manager was used to build the product catalog (100 products).
- Meta Pixel and Conversions API were fully integrated, making events such as PageView, AddToCart, ViewContent and Checkout trackable.
- A ₺9,000 Google Ads promotional credit was activated.
- Ad campaigns entered optimization, and cost-per-conversion tracking began.
AI-Assisted Image Production
- For each product image, a prompt was written from scratch and scenes were composed around how the product is used.
- As a result, the products moved beyond classic studio shots into contextual digital scenes that tell a story.
Let’s work together
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