How Real-Time Content on Social Media Benefits Brands

When social media posts become monotonous, it can hurt the brand’s image. Content shared in the same patterns over and over becomes routine for followers after a while, and they engage less with the brand. The clever parts of a brand’s social media aren’t the monotonous posts but the witty content that follows current events. Real-time content puts a brand a step ahead of its competitors on social media.

Users love real-time content too, and it makes them want to engage. In other words, this type of content boosts a brand’s online reputation.

With real-time content, brands catch the wind of the moment. The latest example is Pokémon Go, the game the whole world is playing like crazy. Although it has launched in only a limited number of countries, it has reached huge numbers of users even in countries where it isn’t available, and people walk for miles with their phones trying to catch Pokémon. Brands are naturally picking up on this. Pokémon Go content shared on social media shows off both wit and humor and gets the brand more engagement. The example below got twice as much engagement as previous posts.

This content increases engagement and raises brands’ shares and follower counts, and when it’s mixed with a dash of humor, the result is very high-quality content:

At Digibus , we create real-time content like the examples above for the brands we work with. We know real-time content increases engagement, and we develop it for our brands. We follow the news for our brands.