Social Media Processes (Send, Receive, Report)

Social media management generally consists of 3 main processes: Sending, Receiving (Moderation) and Reporting. In today’s article, we focus on the first of these, the “Sending Stage.”

1. Sending Stage

The sending stage covers producing and publishing the content you share on social media on behalf of your brand, and it has three sub-stages:

a. Target Audience and Brand Analysis

This stage is the foundation of social media management. It’s important to analyze your audience’s demographics and lifestyle habits in detail.

Sample questions for target audience analysis:

• What is their age range?
• What is their gender?
• What is their marital status (married, single)?
• Which phone brand do they use?
• Where do they live and spend their time?
• What are their shopping habits?

The answers help you understand your audience’s daily routines and life cycle. Knowing what time they get up in the morning, what they do and when they’re active lets you present your content in the right way at the right time.

At the same time, the key question to ask for brand analysis is:

“If your brand were a person, what would it be like?”

To answer it, you need to personify your brand and determine how your audience would see it. A nice example is high schooler Ali trying to find common ground with Ayşe, the girl he likes in the class across the hall, and catch her attention. Ali builds a connection by learning about Ayşe’s tastes and interests. As a brand, you need to build that kind of connection with your audience.

b. Content Ideas and Production

Remember that your audience scrolls past hundreds of posts on social media every day. To catch attention and stand out in this flood of content, you must create creative content that interests your audience.

You can use these formats when creating content:

• Blog posts
• Podcasts
• Videos
• Livestreams
• Social media campaigns and contests

Keep looking for new, original ideas as you create content. Planning your content with a social media content calendar will help you post regularly and consistently.

c. Publishing Content

This sub-stage involves sharing your content on the right platforms at the right times. Schedule your content for when your audience is most active.

2. Receiving (Moderation) Stage

The receiving, or moderation, stage consists of your responses to the messages, comments and questions users send on social media. To make it easier to manage, you can prepare a guide in advance with frequently asked questions and your answers.

In sales-focused moderation, it’s important that your answers are personalized and solution-focused. Even if a customer can’t find the product they’re looking for, you can point them to an alternative and increase your chances of making a sale.

3. Reporting Stage

The last and most important step of social media management is reporting. It isn’t just about copying and pasting data. You need to analyze reports in detail, understand what each metric means and be able to explain it to your clients or managers.

Try to understand what every chart, peak or dip in your reports means, and act on it. This way, you can keep improving your social media strategy.

In short, social media management may look complicated, but with good planning and steady work, success is possible. By managing each stage carefully, you can position your brand strongly on social media. You can also listen to the podcast we made on this topic.