Things to Consider When Managing Social Media Accounts

Since the day the internet became one of our daily needs, there has been a reality called social media in our lives. It has become a habit to use social media channels on a daily basis. We are constantly checking or sharing posts. Today, when we look at the major social media channels, we can see that there are billions of people using these channels. Social media outlets such as Facebook, Instagram, Twitter, TikTok and YouTube account for more than half of the world. This enables visibility on social media channels and digital marketing. Until recently, even the concept of social media was unknown, but today there is a field of work called social media account management.

Naturally, many points need to be known in order to professionalize in this field and to do the work correctly. There are many parameters for proper social media account management. With the complete fulfillment of these, social media management is carried out successfully. In this article, we will talk about some important points and what to pay attention to when managing social media accounts.

Target Audience Analysis

The audience on social media is flesh and blood. Naturally, various analyzes should be made when reaching these people. This is called target group analysis. Let’s take an e-commerce site opened by a brand to make sales. When conducting digital marketing activities for this e-commerce site, targeting people who can be customers should be done first. Because the main goal is to sell products. This is where target audience analysis comes into play.

In target audience analysis, answers to many questions such as who to address, where these people are located, and what kind of content they interact with should be sought. A road map should be drawn according to the answers received. Target audience analysis, which has many criteria such as age, gender, interests and channels, is very important. By analyzing the target audience, other stages of social media account management work are started.

Social Media Channel Selection

One of the most important stages in social media account management is the choice of medium. The data obtained through target audience analysis also gives the answer to which channels to use. According to this answer, studies are carried out on the channels to be found.

For example, it would be a waste of time for a store that sells women’s clothing to work specifically on the Twitter platform. Because the target audience of this store on the internet is on channels such as Instagram and Pinterest. Therefore, the data provided by target audience analysis is invaluable for successful and effective social media account management.

When choosing a medium, issues such as where the audience is located and what types of content they respond to should also be addressed. Because creating textual content for an audience that only interacts with visual content will not benefit the brand. This content will not get engagement and the work will be completely wasted. Visual-weighted, video-weighted and text-weighted platforms should be evaluated separately. No social media channel should be left empty, but the focus should be on the one that will provide the most benefit.

Social Media Language

There are some considerations for interacting with people when managing accounts. Social media language is one of them. Each social media site has its own language. Content can be prepared in many different ways such as humorous, serious, action-oriented, heavy language. Naturally, sharing one type of content to all sites will cause social media account management to fail.

It is possible to share humorous content on Twitter. But sharing the same content on Facebook may not contribute as much as Twitter. Sharing content prepared in Instagram jargon on Twitter would be a similarly unhelpful practice.

Therefore, one of the most important aspects of this work is to use language that is appropriate to the medium in which it will be used.

Social Media Content Calendar

When sharing on social media, posts should be made in a systematic way. The social media content calendar will answer questions such as what will be shared at which time, in which medium, what time these posts will be made, and what will be shared on special occasions. A social media content calendar not only answers these questions, but also provides content ideas. Social media calendars can provide ideas for content such as special days, religious and national holidays, specific days and weeks.

In addition, a social media content calendar is very important to create a disciplined sharing system. Continuity will be ensured by allocating content types to days in the content calendar and sharing these contents when the time comes. Continuity brings more reach to the target audience. This ensures the success of digital marketing efforts. Today, many experts and agencies are working on social media account management. There are also many negative situations such as acting according to certain truths, classic content, and failures due to inexperience.

This wastes the budget spent on the study. When the points to be considered in social media account management are not acted according to the points to be considered, it is certain to see more harm than benefit. There can be many negative situations such as choosing the wrong medium, failing to reach the target audience, major mistakes in content sharing, and failing to produce content according to the language of social media. In order to avoid all these, it is necessary to work with experts and agencies.

As Digibus, we have provided and continue to provide social media consultancy services to many companies and individuals since 2013. Thanks to the system we have developed, we achieve success in content creation, targeting and conversion.

You can contact us to get the right social media management service and reach the target audience with successful results . We are here to offer you the best service in social media account management with our expert team and experience.