As of 2016, the volume of e-commerce in Turkey reached 17.5 billion TL. The share of e-commerce in total retail rose to 3.5% from 1.7% in 2012. The share of retailers selling products through e-commerce in Turkey’s e-commerce market is around 30%. As of 2016, approximately 19% of all e-commerce purchases were made on smartphones and tablets. When we look at the rate of internet usage in our country, we see that only 1 out of 3 people who use the internet shop online.

The e-commerce sector in Turkey continues to grow day by day. E-commerce companies must improve their processes to keep up with this fast-growing sector and improve themselves by keeping up with technology.
 Many processes such as process management, logistics, social media management, digital marketing, brand positioning, digital PR,  e-commerce campaign management and after-sales support constitute the entire e-commerce lifecycle. Creating and managing all of these processes in the best way is the most important factor that ensures success in e-commerce.

1- Job Tracking/Management Process:

Factors such as forgetting the issues spoken on the process and business follow-up management side of e-commerce companies, the difficulty of e-mail follow-up due to the large number of e-mails, the inability of the whole team to discuss and manage ideas from one place cause the work to be done to fall behind and decrease productivity.

With the development of Web 2.0 Trello and Cloud-based web software such as ASANA has emerged where all employees are involved in the project and manage their processes from a single place. E-commerce companies can advance their processes faster if they manage their internal processes through such cloud systems. We can also include software that enables internal communication such as Slack in this category.

2- E-Commerce Campaign Management:

Campaigns are activities carried out in conjunction with sales to generate profits, introduce new products, acquire new customers and attract existing customers. Campaign management ensures that a company always looks alive and makes a profit. Campaigns are made at certain time intervals. Single or several campaigns can be done at the same time. In order for your e-commerce company to create an effective campaign, the first thing you need to do is to create the campaign process.

After creating your campaign processes, after creating your campaign , you need to start the following digital marketing activities;

  • Social Media Marketing
  • Online Advertising Management
  • Banner Update
  • Mail Marketing
  • Blogger Contact
  • Affilate Marketing

3- Mailing:

Mailing enables e-commerce companies to reach their members in the fastest way. Many mailing services are used by e-commerce companies. Mailing services Mailchimp or You can use Amazon SES. Mailchimp allows you to quickly create and send a mailing theme. Amazon SES requires a more technical setup.

4- Measurement: 

Measurement is an area where many businesses in Turkey lag behind. As a result of the measurement study, you can measure the purchases made by customers from activities such as social media and mailing.

 “You cannot manage what you cannot measure.”  Peter Drucker

In order to realize these measurements Google AnalyticsYandex Metrica and You can use Google UTM Builders services. With Google Analytics, you can measure which country, from which city, at which hours and when visits come and use this system. You can combine it with Google UTM Builder and measure the channels through which sales come.

5-Target Audience Analysis:

The most important item you need to work on when doing e-commerce is target audience analysis. A detailed analysis of the target audience you sell your e-commerce products to will always take you one step further in e-commerce. For example, if your target audience is musicians, you can better analyze your target audience by asking the following questions;

  • What is the age range of musicians?
  • How do their life cycles work?
  • What is their percentage according to the type of music they make?
  • Which instruments do they use according to the type of music?
  • In which regions do they reside geographically? etc.

Contact us via our contact page to improve your e-commerce processes and get more detailed information. 
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Author: Salih ÇAKTI
Digibus Kurucusu

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