Social media
Facebook is undoubtedly the most important part of Facebook management. Facebook is one of the networks with the highest interaction rate. Facebook’s high engagement and variety of advertising options make it the perfect medium for social media campaigns. A campaign built on Facebook can reach a very large audience with an advertising budget. So how do you make a successful campaign on Facebook and what to look out for? Let’s examine it together:

1- Analysis of the target audience:

Analyzing the target audience is crucial for a successful social media campaign on Facebook. Issues such as the target audience’s online hours, demographic structure, what they like and dislike should be reviewed and planned accordingly.

2- Determining what the campaign is targeting:

What does the campaign aim to achieve? What advantages will the brand gain at the end of this campaign? A strategy should be built according to the answers to these questions.

3- Determination of the award:

How will the campaign be rewarded? When people engage with the campaign, they think that the reward will benefit them. Don’t use a prize they don’t need for your campaign.

4- What is required from the target audience:

We have stated that the campaign has a purpose. What will be demanded from the people while doing this needs to be well thought out. If a campaign is set up on Facebook, there is no point in directing people to a second network. So requests should be made through a single channel. This is the most important condition for it to be measurable.

5- Appropriate time:

Waiting for the right time for the campaign means high engagement. We recommend that you launch your campaign at the most appropriate time.

6- Advertisement:

Facebook ads are one of the most important amplifiers for campaigns, as they provide data on many aspects of their users. You can reach big audiences with small budgets and the right strategy.

7- Measurability:

Let’s say you have completed your campaign, you should be able to measure this if it is clear how you will award the prize. If you get 10,000 likes, it can be very difficult to choose the lucky winners.

These are basically the essential criteria for a successful Facebook campaign. We follow these rules for the campaigns we design for our brands. Because we know that a good Facebook campaign contributes to a brand’s digital reputation.

Author: Salih ÇAKTI
Digibus Kurucusu

Leave a Reply