Social media It consists of 3 main processes: send – receive and reporting. The send part of these processes has 3 different sub-processes. In today’s blog post, we will only talk about the send phase.

Post Stage on Social Media

Target Audience & Brand Analysis

This stage is the most important stage where you will create the target audience for which you will produce social media content and the persona (character analysis) of your brand. Your target audience;
  • Demographic structure
  • Age
  • Gender
  • Married or single?
  • What brand of phone does he use?
  • Where does he live?
  • Where does he spend his time?
  • Where to dress, etc.

After the target audience analysis where you answer many questions like the ones above, we learn the life cycle of your target audience. In other words, if we can answer the question of what time our target audience gets up in the morning and what they do until they go to bed, we can create audience-oriented content ideas. You can find more detailed information on the subject in our blog post here;
Once we have the life cycle of our target audience, we need to create a life cycle for our brand. The key question we need to ask is: “If your brand was a human being and it was sitting right in front of you, what would it be like? If we narrativize and simplify this issue, it goes like this;
Ali, who is in high school, falls in love with Ayşe from the opposite class and cannot open up. Ali decides to gather information about Ayşe because of this situation;
  • Where is Ayşe from? Is he from Sivas or an immigrant from Thessaloniki?
  • Which music styles does Ayşe like? Bonjovi or Tarkan?
  • Which sports does Ayşe like to do? Does he play volleyball or tennis?
Ali’s collection of this information is a form of open intelligence. In other words, Ali unwittingly removes Ayşe’s persona and tries to learn her life cycle. One day, Ali encounters Ayşe in the canteen and turns to her and says the following sentence.
“Hello Ayşe, my parents are Thessaloniki immigrants, I heard that you are a Thessaloniki immigrant too. How are you, I’m Ali.”
This is the process of finding a common point that can be used with Ayşe and creating interaction. After that, Ali’s content, i.e. his conversational skills, will follow.
In short, Ali analyzed his target audience well and created an interaction by finding the best common point to attract Ayşe’s attention. Creating audience-oriented content ideas is similar to the story of Ali and Ayşe.

Content Ideation & Content Creation

How many kilometers do you travel with your right thumb downwards during the day while using the phone?
Have you ever asked yourself that question? The target audience is moving through thousands of pieces of content going downwards. The most important thing to do as a brand is to come up with a content idea that will attract the attention of the target audience and put it into content. Every social media content is first an idea. When you digitize the idea, you can produce the following types of content;
  • Blog post
  • Podcast
  • Video
  • Live Streaming
  • Campaigns etc.

In addition, the social media calendar created by Digibus will also provide you with a lot of convenience. You can download the social media calendar from the link.

Publishing Content

You can publish the content you have produced on the relevant social media channels during the publishing phase, which is the last step of the submit phase.

Social Media Take-Up Phase

The moderation phase in social media is an easy process if planned well. When you call any call center and speak to a call center agent, the questions you can ask and the answers the call center agent will give you are predetermined. In the moderation phase, you can determine the questions that may come to you about the service or product you offer and the answers you will give in an excel table and give these answers to the incoming questions.

In sales-oriented moderation, this communication needs to be a bit more customized. For example, if you see that a size 44 black shirt is not on the site and still ask if it is available, we can ensure that you still make sales even if that product is not the answer you will give to your customer.

Reporting Phase in Social Media

The reporting phase is one of the easiest but most analyzing phases of the social media process. The only mistake that should not be made at this stage is to copy and paste the report screens and not share them with the customer.

Every hour and every peak in the report has a meaning and should be read and analyzed thoroughly.

You can listen to the podcast we prepared on the subject.

Author: Salih ÇAKTI
Digibus Kurucusu

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