How to Produce Sustainable Content and Ensure Content Continuity?
- January 30, 2022
- Posted by: Salih ÇAKTI
- Categories: Digital Marketing, Social Media
Maintaining continuity in content creation is a challenge for many brands and businesses. Accurate and quality content is worth the money “The New Currency of the Digital Age: Content” in our article titled “What is Social Media Content Production? “What is Social Media Content Production, What to Pay Attention to in This Matter?” We also talked about what to pay attention to when producing content for social media.
First of all, it is necessary to develop an idea about the content before it is created. “Social Media Processes (Send – Receive – Report)” We wrote a detailed article on this subject in our article titled If you have read all these articles, I am sure that this blog post will be more understandable. 🙂
It is always difficult to find good ideas. You need to go through a mental process to come up with a good idea to express your brand or business on social media. Finding the target audience, their need for your product or service, and the trigger to communicate that need is a process.
A good idea that we come up with and immediately present it to the target audience with an image, a blog post or a video makes for great content. And afterwards? Will you be able to use that idea that you came up with after going through long processes? How long will it take to come up with a new content idea? We are not talking about the classic content where we paste a price on a product image and share it, or the kind of content where we describe products or services with a slogan. The aim of this blog post is to produce sustainable content and ensure content continuity as it is written in the blog title.
I believe that the lifetime of a good content idea on social media is more valuable than an Instagram story that will disappear in 24 hours and all types of content that flow vertically and are forgotten in 60 seconds.
So how do we ensure sustainability in content?
For example, our target audience is made up of inquiring and questioning people, and their persuasion is crucial to the success of your business. At this point, you focused on content ideas that will convince your target audience. You thought it would be a good idea to demonstrate your expertise on the subject you serve with the customers who benefit from your expertise in order to convince the target audience. The goal is clear and form an opinion. At this point, all that remains is to determine a format that will express your idea and reach the target audience. You decided to go through webinars as a format. If we take it back to the beginning, it looks something like this;
Objective: Target Audience Persuasion
Idea: Show your expertise with the people who benefit from your expertise.
Format: Webinar
In this article, I will not go into detail about webinar processes, such as how to do it. We had a successful webinar to convince our target audience and our webinar is over, but the idea we came up with was a good idea. So is it all over? Again, we have to move on to find other ideas, but was a 60-minute webinar more important than our idea? Of course not, because we just used a format to convey our idea.
Sustainable Social Media Content Template
Now let’s take a look at what kind of content we can create from this webinar. You can check the sample sustainable social media content production template below.
Outcome 1: Podcast
First of all, we organized one webinar. In addition to the video, we also get an audio file from this webinar. Then the first content we get after the first webinar is the audio file. You can send the audio file to Spotify in minutes thanks to Anchor, which was recently acquired by Spotify. You can also open your Google Podcast and Apple Podcast accounts and quickly transfer to them. I also recommend uploading via SoundCloud.
Outcome 2: Video
You can upload the live broadcast recording of the webinar to all platforms where you can upload video content such as LinkedIn, Youtube, Facebook, Instagram, etc. Writing your video descriptions in accordance with SEO will help you reach more people. There is also the added benefit of using CTAs. Apart from the entire broadcast, you can turn certain topics you answer in the broadcast into a Q&A video series and provide extra content.
Gain 3: Blog Post
The main objective of the webinar was to convince your target audience. The webinar is over, but you can write down the beautiful words spoken during the webinar and publish them on your blog as a webinar summary. It will be a good move to increase the number of organic visitors to your website.
Outcome 4: Visual Content
After summarizing the webinar on your blog, you can share the specific topics as an album on Instagram and Facebook, and as a .pdf slide file on Linkedin. This will increase the visibility of the services you offer.
As you can see, we produced 4 different content using a single webinar, and in this way, we ensured the continuity of the idea. You can use this process for all your good ideas. See you in our next article.
