Online Crisis Management

Crisis management is a specialty in itself. The scope of crisis management is to prepare scenarios for all negative situations that may occur in a study or an organization and to determine the steps to be taken according to these scenarios. The social media management dimension of this is online crisis management. Online crisis management can be defined as moderating the crisis that may occur on social media platforms and removing the person or organization from this crisis environment with minimal damage. Nowadays, online crisis situations, which are frequently experienced by large companies, can cause great damage to the brand if measures are not taken.

Online Crisis management is a roadmap of how a brand or individual will behave on social media platforms in the event of a crisis. The situations identified according to this roadmap are evaluated at the time of the crisis and ensure that the crisis does not grow too big or ends. This is something that requires experience.

As Digibus, we also provide online crisis management services in the social media management we offer to our customers. For this purpose, as a result of meetings with the brand or person, all possible crisis situations are discussed and solutions for each possible crisis are determined before the crisis starts. In this way, crises arising from the identified situations are intervened immediately and the growth of the crisis is prevented or the crisis is completely eliminated. In the event of a different crisis, the measures that can be taken are determined in the fastest way possible thanks to our experience and the crisis is intervened.